LOCAL VARIETY CULTIVATES THE MOST HIGH DEMAND STRAINS FOR SELECT RETAILERS

We use social media listening tools to learn which varieties are becoming popular amongst cannabis aficionados world-wide. These up and coming strains are then sourced and grown locally for boutique, independent retailers in Oregon. Our cannabis becomes their local variety.

Vertically integrated grower/retailers with multiple locations have homogenized choice. As the cannabis business consolidates and retail chains become more numerous, independent retailers need to differentiate themselves by sourcing unique products and having more knowledgeable sales staffs. Local Variety provides these differentiating strains that increase returning customer counts.

In this age of Amazon, local retailers of all types have learned the value of differentiation. Amazon isn’t selling cannabis yet, but that doesn’t mean we cannot learn from their experiences.

In 2020 Local Variety will be popularizing specific varieties with local hash tag promotions. It’s one of the cutting-edge ways we support our local, independent retailers.